The best marketing tool you can have is a solid ecommerce web design. Without a professional aesthetic, your business faces an uphill battle in gaining customer trust, and more importantly, customer purchases.

Ecommerce web design is not just about making an online store aesthetically pleasing (although that helps). More important is the undeniable fact that the quicker the customer can get from landing page to completed order, the more likely they are to get to the end and give you their money. Quality ecommerce web design is all about getting potential customers through that process.

Online, it’s an ecommerce website. But think about the traditional retail store. There are products in the window to entice the customer inside. There are aisles leading to shelves of more products, all conveniently arranged for the customer.

Navigation is critical to ecommerce website design; visitors to your ecommerce site need the same kind of visible, easy-to-follow pathways. They need to be able to examine your products and compare them with other products easily.

And visitors to your ecommerce website need to be able to access your products easily. They can’t just pick them off the shelf and carry them to the till as they would in the bricks-and-mortar store. The back end of your ecommerce site is just as important as your front end in terms of ecommerce web site design. You need to arrange the supply and distribution of your product before your ecommerce site goes “live”. You must be able to deliver on your promise to the customer.

Too many ecommerce ventures collapse because the people involved didn’t bother to secure the supply and distribution of their product ahead of time. What happens when people shopping online don’t get the product they ordered in a reasonable amount of time or don’t get it at all? They get angry, and chances are good, no matter how nicely you apologize to them, they’ll never buy anything from you again. And they’ll tell all their friends how unhappy they are with your crummy service!